The Past, the Present, the Future
The damage that has been done started in the past, but it continues today, into this very moment. This cannot be permitted to continue into our future.
Be unconventional
Are you conventional, or unconventional?
Conventional business practices have combined to cause extinction level environmental damage to species, and now to the climate; unless change happens now, this damage will accelerate and may become irreversible.
Your choices matter
What will you do for people, the planet, and for the future?
We can only do so much. Without your support, ...
Everyone can make a difference. Take action ... Your choices matter, decide what you are going to do.
THIS is the Future
Making sustainable products the norm
We will inspire collective action through a global commitment towards sustainable practices and foster global collaboration to address environmental challenges through responsible fashion production.
Earth Positive
If the Future matters, Earth Positive matters
Earth Positive was designed in 2007 to be a blueprint for sustainable fashion, long before it became fashionable to include CSR in company financial reports or produce impact reports. And in the face of climate change today, Earth Positive represents an industry wide solution. This matters because fashion is cultural, fashion is influential, and fashion can be revolutionary. Historically, changes in what it was fashionable to wear represented important milestones in changes to the hierarchy of society, such as with the women's rights movement. Fashion today can be important in communicating personal values, after all, what a person wears is a visual statement of who they are and what they believe. Choosing and wearing Earth Positive apparel over conventional apparel is a personal statement demonstrating support for the environment and hope for the future. This matters.